If you’ve ever taken a marketing course before, I’m sure you’ve heard of the marketing mix. For those unfamiliar with the concept, the...

Meet Sally. Sally is a friend of mine who is looking to start up an online thrift shop, Hidden Treasures. However, she is relatively new...

So you're here because you’re new to the marketing mix, or maybe you need a little refresher. Whatever the reason, I'm glad you’re here!...

This blog will explore how COVID-19 has impacted Qantas' digital marketing strategies and potential suggestions as to how they could...

When we talk about the environment in marketing, we are talking about the internal and external factors that affect the way in which a...

As a part of this week's blog, I have created a YouTube video! Check it out below! Please let me know what you think, give me a thumbs up...

An introduction to the basic concepts of digital marketing 1a. Explain the concept of Digital marketing. Now more than ever, we are...