7 P's of Marketing

So you're here because you’re new to the marketing mix, or maybe you need a little refresher. Whatever the reason, I'm glad you’re here! Take a look below at a quick summary of what each of the 7P’s entails. This information has been summarised from The State of Queensland (2016).

Product: product is simply what you are trying to sell.

Price: refers to how you will price your product to attract the most customers possible.

Place: this is where customers can find your product or service.

Promotion: refers to how you will attract customers to use your product or service

People: the staff and the customers comprise the people section of the 7 p’s.

Process: refers to how your product or service is provided to your customers.

Physical Evidence: this is what customers see when they interact with your business.

Despite this only being a very quick summary, I hope it provided some insights for you! Please don’t hesitate to send me a message if you have any doubts or further questions on this topic.

References:

Hanlon, A., 2020. The 7Ps Marketing Mix. [image] Available at: <https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/> [Accessed 4 September 2020].

The State of Queensland, 2016. The 7 Ps Of Marketing | Business Queensland. [online] Business.qld.gov.au. Available at: <https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/marketing-basics/seven-ps-marketing> [Accessed 4 September 2020].

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#marketingmix #7ps

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